Turning a Freight Brokerage Website into a Lead-Capture Engine with Odoo CRM Integration

BURAQ designed and developed a responsive lead-generation website tailored to the freight brokerage industry. The site presents Portlandia's services through clear, conversion-focused pages and guides visitors through a smooth quote-request workflow. Every contact form and quote submission is integrated directly with Odoo CRM, so inquiries land in the client's pipeline the moment they're submitted — no manual re-entry, no missed leads. We also implemented a blog CMS through Strapi so the client can publish logistics updates and support long-term organic visibility, and built an admin layer for managing website content, tracking submissions, and monitoring inquiries. Key Features Website & Content LTL & FTL Service Pages: Clear, conversion-focused sections explaining freight service offerings. Responsive Frontend: Optimized layouts for desktop, tablet, and mobile visitors. Company & Service Content: Structured pages that build trust and communicate value quickly. Lead Capture Quote Request Workflow: A smooth multi-field form for customers to submit freight details and request pricing. Contact Form Integration: Direct-touch forms for general inquiries and customer engagement. CRM & Automation Odoo CRM Integration: Quote and contact submissions flow automatically into Odoo for structured lead management. Admin-Side Management: Tools to monitor leads, quote requests, and inquiries in one place. CMS & Growth Blog CMS (Strapi): Lets the client publish logistics articles and updates to support SEO and organic visibility.