UI/UX Design for Pakistani Products
Product design, design systems and usability research delivered by senior Pakistani designers, fluent in Urdu/English, accessible by default, ready for production engineering.
Not in Pakistan? See localized pricing and delivery for your market.
What we do in Pakistan.
Pakistani digital products are still mostly designed for the developer's laptop and the founder's iPhone. The actual user is on a mid-tier Android with one bar of signal, in bright sunlight, with intermittent attention, switching between Urdu and English. Design that ignores those facts converts at half the rate it should.
Buraq's design team operates from Karachi, Lahore and Islamabad with full local-hour overlap. We run usability research with Pakistani users, ship Urdu-and-English-fluent design systems, build accessible patterns that pass WCAG AA, and hand off to engineering with the spec discipline that prevents the "that is not what we designed" arguments most projects suffer.
What teams in Pakistan are up against.
The friction points we most often see when we start engagements in this market, and the ones our delivery plan is designed to remove.
Designs that look great in Figma but fall apart in Urdu, on small screens or with real Pakistani content lengths.
Design systems documented once at launch and abandoned six months later, every team rebuilding the same components.
Onboarding flows that test fine with English-fluent founder networks and confuse the actual customer base.
Accessibility ignored entirely, failing WCAG AA contrast, missing alt text, keyboard navigation broken.
Design handoff in PNG screenshots with no specs, leaving engineering to guess and stakeholders to argue.
Where we deliver across Pakistan.
Sectors where this service ships the highest ROI. Click through to see our deep-dive playbooks.
Built for Pakistan regulatory requirements.
Every implementation is audited against the frameworks that apply in this jurisdiction.
WCAG 2.2 AA accessibility patterns including contrast, focus states, semantic structure and screen-reader support.
Personal Data Protection Bill (PDPB)-aligned consent UI, transparent permission requests and data-export flows.
SBP customer-protection patterns for fintech apps, clear fees, transaction confirmations, dispute flows and biometric prompts.
App Store and Play Store HIG/Material guidelines for stores' policy review.
Outcomes for Pakistan teams.
What we consistently deliver, the reasons operators pick us over generalist firms.
Designed for real Pakistani users
Usability research with the actual customer profile, mid-tier Android, mixed-language, variable connectivity. Findings translated into design decisions, not buried in a deck.
Urdu/English-fluent design systems
Components handle RTL/LTR mixed content, Urdu typography, Roman Urdu input and the localisation edge cases most design systems break on.
Accessible by default
WCAG AA compliance built into the design system, contrast, focus states, semantic structure, keyboard navigation. Pakistani PDPB compliance and SBP customer protection requirements satisfied at design time.
Engineering-ready handoff
Specs, tokens, motion definitions and component states documented for the engineering team. No "interpretation" arguments at PR review.
How we work, in detail.
Research before design, design before code
Most Pakistani product teams skip research because it feels expensive and slow. The actual cost of skipping it is the post-launch redesign three quarters later. We run lightweight, fast research with real Pakistani users, moderated sessions in Urdu/English, unmoderated remote testing on actual Pakistani devices, and quantitative validation on the highest-stakes flows.
Findings translate directly into design decisions. We document the why, not just the what, so future designers and engineers can extend the product without re-deriving the original logic.
Design systems that actually get used
Pakistani product teams have collectively wasted millions of PKR on design systems that launched with great fanfare and atrophied within a year. The pattern is always the same, too ambitious at launch, no governance, no engineering pairing, no measurement of adoption.
We build pragmatic systems sized to the team that will maintain them. Tokens, components, patterns, governance and adoption metrics. Engineers and designers work from the same source of truth, Figma tied to a code library, so consistency is enforced by tooling rather than memory.
Technologies we deploy in Pakistan.
Battle-tested tooling we use to ship this service, not a wishlist.
Pakistan questions, answered.
Have a question not listed here? Contact our Pakistan team and we'll get back to you.
01Do you handle Urdu typography and RTL layouts?
Yes. Our designers work with Pakistani Urdu typefaces (Jameel Noori Nastaleeq, Mehr Nastaliq Web, Noto Nastaliq Urdu) and design components that handle mixed RTL Urdu / LTR English content correctly, including form inputs, tables and chat-style interfaces.
02Can you run Pakistani user research?
Yes. We recruit Pakistani participants matching your customer profile, run sessions in Urdu/English, and synthesise findings into prioritised design changes. Sessions can be moderated in-person in Karachi/Lahore/Islamabad or unmoderated remote.
03Do you build with Figma or another tool?
Figma is our default. We deliver components, tokens, prototypes and engineering specs in Figma, and we can integrate with code via Figma Tokens, Style Dictionary or Design Tokens W3C drafts.
04Can you design for SBP-regulated fintech apps?
Yes. We're familiar with the SBP customer protection patterns Pakistani fintech apps now have to meet, clear fee disclosure, transaction confirmation, biometric prompts, dispute and complaint flows. We design these patterns to be both compliant and conversion-positive.
Other services for Pakistan.
Adjacent capabilities that pair well with this one.
UI/UX Design Services in other markets
Design that converts on the phones Pakistanis actually use
Book a 30-minute call with a senior Pakistani product designer. We'll review your product, target users and design maturity, and propose a path forward, whether that's research, design system or product redesign.